Dynamics 365 Marketing Quota Limits

Application Types

To understand the Dynamics 365 Marketing quota limitations, we have to understand how companies can acquire Dynamics 365 Marketing which can be done with a minimum of 10K marketing contact entitlement, in one of two options.

The indicator is 10 full users in Dynamics 365 solutions, such as Sales, Customer Service, Field Service, or one of the Dynamics 365 FO solutions such as Finance, Supply Chain Management or Commerce. Each option is priced differently, and users need to contact Microsoft or one of its Partners to get quotes based on their location and countries.

Marketing Environments

Since marketing solution is a tenant-based licence, any additional environment has to be acquired separately. Therefore, Microsoft has segregated between acquiring “Production” and “Non-Production” environments. The pool of environments per tenant will share the marketing quota limits.

Dynamics 365 Marketing quota limits

1. Marketing Contact

First Dynamics 365 Marketing limitation is the number contacts, and as mentioned that the base is 10K contact per tenant for either option. However, the most important what is marketing contact?

What is marketing contact?

The marketing contacts are the contacts who participate in any of the marketing activities, such as contacts who received marketing emails. other contacts who don’t get any of those activities are not flagged as marketing contacts and are not deducted from the marketing quota.

Marketing activities

As mentioned above, contacts won’t be considered as marketing contacts and deducted from the marketing quota unless the contact receives one of the marketing activities. Now, what are the marketing activities? The activity can take many forms, for example, form submission, event registration or check-in, marketing email received or be part of a customer journey.

Buying additional marketing contacts

Additional add-ons to buy more marketing contacts are available. either a “5K” or “50K” add-ons are available to be added.

2. Marketing emails

Another quota limit is the number of marketing emails per month. As the rest of the other quotes, the marketing emails limit is shared across all the “Production” and “Non-Production” environments.

The marketing emails are 10X the number of contacts, for the basic entitlement of 10K contacts, a 100K emails per month.

To increase the number of emails, additional contacts add-on has to be purchased.

3. Litmus – email preview

Litmus is a third party solution provider that enable Dynamics 365 Marketing users to preview their email designs in the native mail inbox and browsers. for more information about Litmus

100 email preview are available per month, enabling Litmus and agreeing on Litmus’s terms and conditions are required to use Litmus.

Addition Litmus crideted can be purchased directly from Litmus.

Dynamics 365 Marketing trial limits