Dynamics 365 Marketing is unique to the way it is licenced compared to other Dynamics solutions. Unlike Dynamics 365 Sales, for example, licenced per user, Dynamics 365 Marketing is licensed per tenant and has no limitation on the number of users. For more information
Dynamics 365 Marketing Quota Limits is visible in the marketing app dashboard.
To understand the Dynamics 365 Marketing quota limitations, we have to understand how companies can acquire Dynamics 365 Marketing which can be done with a minimum of 10K marketing contact entitlement, in one of two options.
For companies who don’t have more than 10 users of any other Dynamics 365 solutions.
For companies who have at least 10 users of any other Dynamics 365 solutions. It is important to know that contacts and leads will be fully integrated with Dynamics 365 Sales.
The indicator is 10 full users in Dynamics 365 solutions, such as Sales, Customer Service, Field Service, or one of the Dynamics 365 FO solutions such as Finance, Supply Chain Management or Commerce. Each option is priced differently, and users need to contact Microsoft or one of its Partners to get quotes based on their location and countries.
Since marketing solution is a tenant-based licence, any additional environment has to be acquired separately. Therefore, Microsoft has segregated between acquiring “Production” and “Non-Production” environments. The pool of environments per tenant will share the marketing quota limits.
Dynamics 365 Marketing quota limits
1. Marketing Contact
First Dynamics 365 Marketing limitation is the number contacts, and as mentioned that the base is 10K contact per tenant for either option. However, the most important what is marketing contact?
What is marketing contact?
The marketing contacts are the contacts who participate in any of the marketing activities, such as contacts who received marketing emails. other contacts who don’t get any of those activities are not flagged as marketing contacts and are not deducted from the marketing quota.
As mentioned above, contacts won’t be considered as marketing contacts and deducted from the marketing quota unless the contact receives one of the marketing activities. Now, what are the marketing activities? The activity can take many forms, for example, form submission, event registration or check-in, marketing email received or be part of a customer journey.
Buying additional marketing contacts
Additional add-ons to buy more marketing contacts are available. either a “5K” or “50K” add-ons are available to be added.
2. Marketing emails
Another quota limit is the number of marketing emails per month. As the rest of the other quotes, the marketing emails limit is shared across all the “Production” and “Non-Production” environments.
The marketing emails are 10X the number of contacts, for the basic entitlement of 10K contacts, a 100K emails per month.
To increase the number of emails, additional contacts add-on has to be purchased.
3. Litmus – email preview
100 email preview are available per month, enabling Litmus and agreeing on Litmus’s terms and conditions are required to use Litmus.
Addition Litmus crideted can be purchased directly from Litmus.
Dynamics 365 Marketing trial limits
When setting up a Dynamics 365 Marketing trial for 30 days, the limits are counted differently.
- Marketing contacts, as in the basic entitlement, are 10K.
- Litmus credit is 100 email preview.
- Marketing emails are only 1000 email, which is one-tenth of the marketing contacts.
As shown above, the number of monthly emails is the only difference between production and trial environment.